From 2010 to 2012, OW! led on the media relations, strategy and celebrity relations for The Museum of Arts and Design’s young patron’s gala, The MAD BALL. The goal was to bring new, young patrons into the institution, meet fundraising goals and help promote the annual spring exhibition. Our efforts garnered multiple features in The New York Times / Style Section, Style.com, The Wall Street Journal, JustJared, People.com, Refinery29, Fashionista and many others as well as celebrity participation by notables such as Joe Manganiello, Rose McGowan, Alison Brie, Tyson Beckford, Waris Ahluwalia and many others.

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